— Latest update: March 2022 —
If establishing a local office in Japan does not seem like the right solution, it might be wise to use an intermediary. But the choice of such an intermediary should be made with caution, as there are vast differences between the different types of partners you might find.
The first thing to know is that the Japanese do not like to be “cold called”, they prefer to be personally introduced to a potential partner, which might be helped via a third party (such as banks, trade associations, chambers of commerce, JETRO, etc.).
Is there a large home fashion and decoration market in Japan and is it worth the effort for EU companies? Especially now after the pandemic? Yes, in so many ways…
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
This support is available for EU companies only. Please note that the validation process may take up to a couple of days and will be confirmed to you by email.
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.