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— Latest update: June 2022 —
e-Commerce is almost an indispensable requirement in Japan, and is commonly perceived as an “easy” way to enter the Japanese market. However, there are many things which must be taken into consideration when creating a website for the Japanese consumer. Be sure that you can provide answers to the following questions before launching your Japanese-language website: What does my target market look like? How should I change my website to fit Japanese expectations? What payment methods should I consider for my future clients?
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
This support is available for EU companies only. Please note that the validation process may take up to a couple of days and will be confirmed to you by email.
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.