Preparing to expand a business overseas requires more than just attention to financial issues. Cultural awareness and an understanding of the market are vital. Japan’s culture and customs are unique which may at first seem daunting for European companies. However, a lack of understanding of the intricacies of Japan should not stand in the way of expansion into a potentially highly-lucrative market. A partnership may be the ideal solution for European enterprises eager to enter the Japanese market.
Do you want strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese snack and beverage market?The aim of this webinar is to present an overview of trends and
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.