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Publications

Publications

Below you will find a selection of market reports, fact sheets and publications drawn up by industry experts. This page will be regularly updated and we encourage you to return for future developments.

Report: Export & Import EU-Japan Trade data 2020
About the ReportThe report focuses primarily on the balance of trade between Japan, the EU and its constituent Member States in 2020. The report begins by analysing Japanese trade with the EU as a whole (both for goods and services) and then provides a country-by-country analysis for each...
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Report: Smart Mobility Market in Japan and Opportunities for EU SMEs
About the Report The modern world is changing swiftly – the technological, environmental, societal challenges are addressed with new solutions. The need to cut costs, protect the environment, manage cities, public transportation and daily lives of the people all around the globe leads to the...
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Report: Japan’s Private Equity and Venture Capital Landscape for EU SMEs and Start-ups
About the Report While startups play a key role for economic growth, innovation and productivity growth in a modern international economy, the dynamics of the underlying market are ever-changing, and also a major topic of interest for both the industry and the policy makers. This gives rise to...
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Report: Recent Evolution of Japanese Outbound Tourism and Recommendations for EU SMEs
About the Report Europe has been one of the most popular global destinations for Japanese tourists. Global COVID-19 pandemic has taken a heavy toll on the tourism sector. Yet, despite all its transformative effects for the European tourism industry, one may expect that European SMEs will try...
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Report: Working in Japan as an Expatriate: Step-by-step guide and checklist for future expatriates
About the Report This report is prepared for expatriates and human resource staff to secure a smooth transition to Japan. It is explaining matters such as taxes and social security systems as well as the cost of living in Japan. It is is divided into 6 steps:"Who should be sent to Japan""...
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Report: Working in Japan as an Expatriate: Practical Guidance towards Achieving Assignment Success
About the Report This report offers practical guidance to EU-based organisations that are considering investing in expatriate assignments as a means towards exploring and exploiting business opportunities in Japan. In this report we illustrate the risks, challenges and opportunities faced by...
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Report: The Olive Oil Market in Japan
About the Report Japan’s annual domestic production of olive oil is limited at about 45 tonnes (2020). Japan cannot meet the internal demand and imports more than 99% of the domestic consumption. In 2020, Japan imported about 70,000 tonnes. The EU supplies the majority of the imports; 96% of...
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Report: The Market for Biogas Plants in Japan and Opportunities for EU Companies
About the Report The share of Biogas in Japan’s energy mix, especially in comparison to other renewable energies such as solar energy, is still rather small. However, the biogas sector shows a steady and positive development and current policy strategies illustrate the increasing importance of...
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Report: Smart Farming Technology in Japan and Opportunities for EU Companies
About the Report Facilitated by EU-Japan Economic Partnership Agreement (EPA), the Japanese market offers interesting opportunities for European small and medium-sized enterprises in the field of soil cultivation and harvest preparation/ cultivation technologies such as drones and other...
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Report: Japanese Consumers' Behavior (by age and gender)
About the Report This report provides an overview of the current situation on the Japanese consumer market (as of January 2021). It first presents current data on the purchasing power, size and relevance of the Japanese consumer market. The second part describes particularities of Japanese...
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