Dr. Silke Bromann offers an in-depth analysis of Japan’s ageing population and the new opportunities it creates for businesses. She examined how elderly citizen’s demand for new products and services creates new markets opportunities, known as the “Silver Market”. She then categorised these products and services into three main groups; medical care and consumer products for the elderly and services aimed at an ageing population.
This report will provide European businesses with a wealth of information about the market size, trends and profitability of Japan’s silver market and its three categories. It also contains essential information about challenges and opportunities, distribution channels and regulatory issues in Japan.
Picture: Fukurokuju - Japanese God of Wisdom and Longevity
Picture copyright: Wikipedia under the GNU Free Documentation Licence
What is the current status of the Japanese Ambient Assisted Living (AAL) market? Which areas would be of particular interest for European companies ?In Japan, the Ambient Assisted Living (AAL) concept
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.