About the Report
Europe has been one of the most popular global destinations for Japanese tourists. Global COVID-19 pandemic has taken a heavy toll on the tourism sector. Yet, despite all its transformative effects for the European tourism industry, one may expect that European SMEs will try to attract Japanese visitors in the coming years.
During the pre-pandemic times there were numerous factors affecting travel of the Japanese citizens to Europe, including the lasting effects of the aging society. The main purpose of this report is to analyse them, and present useful recommendations for the representatives of the tourist industry.
About the Experts
Łukasz Fyderek, Research Director and Co-Founder at East Analytics s.c. Political scientist interested in developing countries – mainly on the Middle East and South-East Asia. Public speaker, international affairs expert and academic teacher. In East Analytics, responsible for R&D.
Agnieszka Pawnik, Business Analyst at East Analytics s.c. Graduate of the Asian Studies on the Jagiellonian University and the Nagoya University of Foreign Studies, Business Analyst and a researcher responsible for the Far East markets.
Click HERE to access the webinar's recording
How can European SMEs in tourism retail and distribution business compete with global OTAs?Today more and more tourism sales and marketing are done online and a handful of global Online Travel
What are the opportunities for the EU SMEs interested in the Japanese Outbound Tourism flows? This webinar will provide information on the Japanese Outbound Tourism flows, focusing on the most recent
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.