About the Report
This report provides an overview of the current situation on the Japanese consumer market (as of January 2021). It first presents current data on the purchasing power, size and relevance of the Japanese consumer market. The second part describes particularities of Japanese consumer behavior and then presents the special characteristics of the Japanese consumer market and its most relevant target groups, by age and gender.
About the Expert:
Prof. Dr. Parissa Haghirian is Professor of International Management at Sophia University, Tokyo, Japan. Parissa Haghirian has lived and worked in Japan since 2004 and is an internationally renowned expert in international management with a focus on Japanese management.
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What is the current status of the Japanese Ambient Assisted Living (AAL) market? Which areas would be of particular interest for European companies ?In Japan, the Ambient Assisted Living (AAL) concept
Do you want strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese snack and beverage market?The aim of this webinar is to present an overview of trends and
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Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.