Japan aims to materialise a hydrogen society by promoting hydrogen fuel cell vehicles as well as pushing for the market expansion of household fuel cells (capable of generating electricity). The Japanese government has supported markets by funding much of the R&D, including financing of various projects up to 100 percent. In Japan the expected wider use of fuel cells in the future will offer business opportunities for European companies. Hence, this report aims to analyse the current status of hydrogen technology in Japan. It presents an industry overview and provides insights into the market trends, market size, market drivers and challenges that affect the growth of the market. Information on key players and the market size as well as new product developments including R&D activities are also covered in this report.
Maths Lundin is a business consulting expert with over 30 years' experience of working in Japan. Click here to access his profile.
The recording of the past webinar covering this topic is available for online viewers here. (Once you are logged in, look for the link below the "After event information").
Picture: Tokyo City University Liesse Hydrogen Bus
Copyright: Under GNU Free Documentation License
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Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.