In Japan, the advertising industry is dominated by the giant Japanese agencies. Historically, these agencies developed unique business customs which may seem a bit strange to Europeans. Should a European company decide to advertise in Japan, it is essential to understand how the Japanese agencies work and how advertising spaces are sold & purchased. This report provides the latest and detailed information to cover these topics, in order to help European companies make wise decisions in advertising in Japan.
Saori Nishida is a bilingual Japanese independent consultant in Europe who supports European companies export to Japan.
The recording of the past webinar covering this topic is available for online viewers here. (Once you are logged in, look for the link below the "After event information")
Picture: Shibuya crossing in Tokyo
Copyright: wikipedia creative commons
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.