In Japan, the advertising industry is dominated by the giant Japanese agencies. Historically, these agencies developed unique business customs which may seem a bit strange to Europeans. Should a European company decide to advertise in Japan, it is essential to understand how the Japanese agencies work and how advertising spaces are sold & purchased. This report provides the latest and detailed information to cover these topics, in order to help European companies make wise decisions in advertising in Japan.
Saori NishidaĀ is a bilingual Japanese independent consultant in Europe whoĀ supports European companies export to Japan.
The recording of the past webinar covering this topic is available for online viewersĀ here.Ā (Once you are logged in, look for the link below the "After event information")Ā
Picture: Shibuya crossing in Tokyo
Copyright: wikipedia creative commons
This website and related activities areĀ managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
This support is available for EU companies only. Please note that the validation process may take up to a couple of days and will be confirmed to you by email.
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.