Report: E-Commerce in Japan

About the Report:

This report covers some basic information on import and specific e-commerce regulations including tax matters. The main part of the report is dedicated to the market analysis which gives a comprehensive overview of the main issues of the market. It deals with Japanese consumers, their internet and shopping behaviour, main actors on the market and key factors that support the growth of the market and those that could be challenging for participating companies. Thus, this report helps to find relevant information for import and customs procedure, to understand the main characteristics of Japanese (online) shopping behaviour and to avoid mistakes that have been done by other companies in the past.

About the Expert

Stephanie Krebs is a Research Associate and Doctoral Candidate at the Mercator School of Management of the University of Duisburg-Essen. Please click here to access her profile.