Fact Sheet: Halloween in Japan: Market Opportunities for Home Decoration

About the Fact Sheet:

Halloween was introduced in Japan by Tokyo Disneyland for the first time in 1997. Since then the Japanese interest for this celebration grew gradually, currently reaching an estimated average of around ¥122 billion (~930 mil.€), which is 10 times bigger than in 2009. As Halloween celebration becomes more and more popular, this fact sheet suggests that the Halloween market in Japan has a high potential of growth and might be of interest for European companies looking for potential partners in this sector.

About the Author

This fact sheet was prepared by Sonia Pupaza, who is a Minerva research fellow for 2015

Picture: An old butler halloween ornament
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