Special Focus: Organic Food

Knowing the specifics of the Japanese market is vital for any project to succeed. This month in "Special Focus", we focus on Organic Food and Beverage. Information on the related sub-topics, latest reports and webinars on this topic are available on the following links.

Organic food is one of the most recent trends in Japan, especially when it comes to health, environment and sanitary concern. While not being one of the major producers of such food, and despite the fact citizens' awareness towards organic is still limited, Japan and its organic market is experiencing a moderate growth boosted by an increasing presence of foreign tourist in the country. Moreover, concerns for the environment have been supporting the organic food demand while from 2011 the widespread attention to food safety has been the main driver of organic consumption. To read more, please click on the link below:

About Organic Food
About Organic Produce


In Japan, the regulations concerning organic food are particularly important in regard of the labelling mark. In short, it is not possible to sell a product in Japan with the word "organic" on the packaging without the Organic JAS label. European exporters have two options to obtain the JAS label: via an accredited certification body or via a certified Japanese importer (for companies already having an EU organic label). This is based on a 2015 agreement resulting on the mutual recognition of Japanese and European Union organic labels. As of July 2020, the Organic JAS label becomes also mandatory for organic livestock products and organic processed products with animal origin ingredients. It is to be noted that currently, the equivalency agreement between EU and Japan labels does not yet cover these products for which the JAS label is now mandatory. For further reading on labelling mark and recommendations for exporters, please read our latest report

Report: Japan's Organic Food and Beverage Market


Our webinar on Organic Food market in Japan takes a look at the overall sector trends, highlights the key domestic and international players, how to effectively communicate the "organic" concept to Japanese consumers, what the target demographic for organic looks like, as well as key promotional events, how to obtain official organic labels and ensure products are compliant with Japan's regulations. The webinar is primarily targeted to EU organic food and beverage companies looking to enter the Japanese market, but also those wanting to further develop business opportunities for existing products they are selling in Japan. To access this webinar, please click on the following link:

Webinar 158: Opportunities for EU Companies in Japan's Organic Food and Beverage Market