Special Focus

Japanese spend a higher percentage of their consumption budgets each month on food. They have an appreciation for new and exciting ideas and products and will sometimes support up and coming firms even more than in those firms’ home markets.

While the Japanese organic food market is currently limited by various internal and structural barriers, the demand for healthy products from Japanese consumers and big players recently entering the market show that there is potential for growth.

• About Food & Beverages
• Organic Food

Despite COVID, Japan has a flourishing premium food market. Japanese demand for great tasting, high-quality and innovative food brands from EU firms remains very strong. In fact, because competition between retailers is intensifying, demand for new and exciting products from the EU not yet sold in Japan is increasing.

For example, in recent years, both domestic and international factors are supporting a shift towards a more vegetarian diet: health concerns of an ageing society, excessive dependency on food imports, climate change consciousness, booming Asian and Western inbound tourism, etc.

• Report: Japan's Premium Food market
• Report: The Vegetarian and Vegan market(s) in Japan

While there are already many famous European food brands selling well in Japan, there is an opportunity for many more.

Register to our upcoming webinars to learn more about the Premium Food and Vegetarian Food markets:

• Webinar 181: Japan's Premium Food market
• Webinar 180: The Vegetarian and Vegan market(s) in Japan

You can also watch the recorded session of our past webinars on the Organic Food market and the opportunities for European food in Convenience Stores:

• Webinar 158: Japanese Organic Food and Beverage Market
• Webinar 164: Japanese convenience stores and drugstores