Cross-cultural issues: Organising a business trip to Japan: getting noticed

Understanding the Japanese people represents one of the single biggest obstacles for European SMEs wishing to break into the Japanese market. This month in "Cross Cultural Issues", we focus on Organising a business trip to Japan. Information on the related webinar is available below:

Webinar: Cross Cultural Issues: Organising a business trip to Japan: getting noticed

Increasing numbers of small-and medium-sized enterprises (SMEs) in Europe are looking to make initial investments in Japanese markets for their goods and services. Common approaches include attending a trade exposition or fair or by joining an EU-sponsored trade mission. This webinar offers practical guidance to European SMEs attempting to ‘stand out from the crowd’ and ‘get noticed’ in Japan. Presenting real-life examples of European companies that have invested and - as a result - gained initial market recognition for their products and services in Japan, this webinar gives practical guidance in relation to targeting investments designed to attract interest from Japanese consumers, regulatory bodies and potential business partners. Specific topics include: timing of investment; location of investment; targeting (segmenting) of investment; and overall strategic justification of investments: for example, by investing in a business trip to Japan with the purpose of networking and forming lasting business relationships. To access the recording of our past webinar on this topics and consult the related presentation, please click below:

Webinar 137: Cross Cultural Issues: Organising a business trip to Japan: getting noticed