Understanding the Japanese people represents one of the single biggest obstacles for European SMEs wishing to break into the Japanese market. To help you in this task, the EU-Japan Centre organises Cross Cultural Webinar Series on yearly basis.
Topics span from "first encounters" to "closing the deal" without forgetting the "building the trust" step.
The recorded webinars' videos, as well as specific e-learning videos, can be found in the dedicated pages:
Picture: Sensō-ji, Taitō-ku, Japan
Copyright: Creative commons
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.