Webinar: Promoting your products on the Japanese market

21-01-20 | 10:30 h - 11:30 h CET

What are the specificities of Japanese food market?  How can your programme adapt to the specificities?

In 40 minutes from your desk, discover:

  • The size and characteristics of Japanese food market
  • Specificities of Japanese Food Market
  • Safety and quality
  • Product orientation
  • Competition for EU Food Products
  • Logistics and distribution
  • Engineering and redesigning EU Food Products
  • Promoting and Advertising EU Food Products
  • Learning from Good Practice


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Ms. Chieko NAKABAYASHI, Ogasawara Global LLC based in Tokyo 
Moderator: Gwenael Beauvais, Business Support Officer, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

After Event Information

This event has been recorded. Please click here to get access to the recorded session.

If you would like to access our guest speaker PowerPoint slides, please click here.

Our guest expert has written a note as a supplement document to the webinarPlease click here to get access.

Further reading: The Food and Beverage Market Entry Handbook - Japan