When entering the Japanese market, European companies experience many differences in how business is run in Japan. Information relating to advertising in Japan is very limited in English and the advertising industry practices are very domestic, which makes it almost hard for European companies to understand and make the right decision. This webinar provides an overview on the advertising industry in Japan, how agencies are paid and how European companies should select media to place their advertisement based on Japanese media consumption habits, roles of media, media cost and their advertising budget.
The webinar is targeted to EU companies seeking to understand the overview of the Japanese advertising landscape and possible advertising options depending on their budget
Registration deadline: 14/11/2016
What you will learn during this webinar?
In 40 minutes from your desk, discover how to:
Speaker: Saori Nishida, Japan Connection
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office
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This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.