Due to the high diffusion rate of (mobile) internet and an extraordinary interest in new technical opportunities, shopping online has become part of everyday life in Japan. Although many Japanese consumers had been reluctant in the initial phase of e-commerce, sales volumes of the whole sector as well as spending per capita are steadily increasing. There are different consumer groups with specific preferences, like the groups of the elderly and low-income earners, but they all share their expectations regarding website design, delivery time, payment methods, special offers for gift giving seasons, customer service and overall quality. E-commerce in Japan is partly dominated by three big players that are well known outside Japan, but also by several smaller Japanese shops. Thus, setting up a successful online business in Japan is a complex interplay of paying attention to Japanese characteristics and regulations as well as to the actions of the main actors on the market.
This webinar is targeted at EU companies seeking to enter the Japanese online market by selling goods and/or services via internet in Japan. It is also meant for individuals who are interested in particularities of Japanese online consumer behaviour and in main players which are doing well and those which failed.
In 40 minutes from your desk, discover how to:
Speaker: Stephanie KREBS - Mercator School of Management, University of Duisberg-Essen
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office