Each country has its own way of doing business and this is also true of Japan. Knowing the Japanese way of doing business would be useful when marketing your products in Japan. Most importantly, Europe occupies a unique place in the people’s mind-set in Japan, and being aware of this and trying to make use of this would put your products on the right track.
This webinar is targeted at: EU companies seeking to market their products, goods or services, well in Japan.
In 40 minutes from your desk, discover how to:
Speaker: Fumiko Nakabachi and Yushin Toda, Japan Desk Scotland
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office
How to build effective collaborations to practice open innovation?Open innovation is becoming a very common expression nowadays that needs to be fully understood by those who are interested in
How can European SMEs both overcome and exploit mutual perceptions of distance and difference between European and Japanese business environments?In contexts for international business and management
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.