Webinar 182: Japan's Premium Food market

26-10-21 | 10:30 h - 11:30 h CET

Is there a large premium food market in Japan and is it worth the effort for EU companies? Especially now after the pandemic? Yes, in so many ways…

This webinar is targeted at EU food companies seeking to find new export markets, in this case Japan. Finding new export channels is critical for any business but especially now following the Covid-19 crisis. With all businesses facing profound uncertainty about the future, flexibility, innovation and seeking out new opportunities is vital for survival. Businesses can no longer rely on customers that have supported them for the last decade; there are no guarantees, no matter how long the relationship.

Japan offers EU companies a real opportunity to find new sales. Japan has not been affected as much as many markets because the lock down has not been as severe. As a result, most economic functions continued, including the consumer economy.

Japanese consumers also have much, much higher savings levels than many markets so, even in a downturn, have more spending capacity – this is why Japan has remained one of the top five consumer economies in the last 20 years on a per capita basis. Japan also has a fast-growing wealth market, making it ideal for any EU firm selling premium products.

As a result, Japan has a flourishing premium food market which is one of the best in the world. Japanese demand for great tasting, high-quality and innovative food brands from EU firms remains very strong. In fact, because competition between retailers is intensifying, demand for new and exciting products from the EU not yet sold in Japan is increasing. There has never been a better time to sell to Japan.

In this webinar, we will cover the market data and opportunity:

  1. Market Size and Trends
  2. Market Structure and Key Player
  3. Key trends EU firms can exploit
  4. Examples of successful brands from the EU and elsewhere
  5. How and who to sell to.

The webinar targets EU food firms and brands with products at the premium end of the market wanting to increase exports and depend less on their home market and generate revenues in what is one of the best export markets for European foods.

In 40 minutes from your desk, you can:

  • Work out the potential market size for your product and brand In Japan
  • Prepare your brand, product and packaging for Japan
  • Identify how the market is structured and where your brand fits into this
  • Identify the key competitors in the market
  • Learn the best way to succeed from other EU success stories
  • Work out the best potential customer targets from the lists we provide
  • Establish the best market entry model that suits your business and brand
  • Get started now to sell to or sell more to Japan.

Programme:

  •     Introduction
  •     Expert’s presentation
  •     Q&A Session

Registration deadline: 25 October 2021

SpeakerMichael Causton is a specialist on Japanese distribution, retailing and marketing. He founded and led a successful business within Japan’s distribution and retail system and then established another to provide research on it. He co-founded JapanConsuming (www.japanconsuming.com) in 1999 which has since become the leading market research firm on Japanese retailing and distribution for non-Japanese companies.
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

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