Webinar 172: Recent Evolution of Japanese Outbound Tourism and Recommendations for EU SMEs

25-05-21 | 10:30 h - 11:30 h CET

What are the opportunities for the EU SMEs interested in the Japanese Outbound Tourism flows?

This webinar will provide information on the Japanese Outbound Tourism flows, focusing on the most recent trends and developments, topic of the propensity of travel of the Japanese citizens, Special interest Tourists and ways of how best to accommodate them.

The webinar is targeted at EU companies seeking information on how to attract and accommodate more Japanese tourists, based on the analysis of the statistical data concerning the travellers and their destinations.

In 40 minutes from your desk, discover the:

  • Characteristics of the Japanese overseas travellers,
  • Cultural specifics and the opportunities and challenges that come along with them,
  • Most recent trends in the market.


  •     Introduction
  •     Expert’s presentation
  •     Q&A Session

Registration deadline: 24 May 2021

Speaker: : Agnieszka Pawnik, Business Analyst at East Analytics s.c. Graduate of the Asian Studies on the Jagiellonian University and the Nagoya University of Foreign Studies, Business Analyst and a researcher responsible for the Far East markets.
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office