This webinar provides an overview of the current situation on the Japanese consumer market (as of January 2021). It first presents current data on the purchasing power, size and relevance of the Japanese consumer market. The second part of this webinar describes particularities of Japanese consumer behavior and then presents the special characteristics of the Japanese consumer market and its most relevant target groups.
The webinar is targeted to EU companies seeking to newly develop or strengthen their current positions in Japan's meat market, and managers and marketing executives operating in the Japanese market.
In 45 minutes from your desk, you will understand:
Speaker: Prof. Dr. Parissa Haghirian, Professor of International Management, Sophia University, Tokyo, Japan. Parissa Haghirian has lived and worked in Japan since 2004 and is an internationally renowned expert in international management with a focus on Japanese management.
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office