Webinar 156: The Japanese Meat Market

23-06-20 | 10:30 h - 11:30 h CET

What business opportunities does the Japanese meat market offer to EU SMEs?

Today, the domestic production of meat can only meet about half of Japan’s demand and the shortfall is made up of imports. Changing lifestyles have been driving a shift towards more consumption of meat. For many years, the main exporters have been the U.S. and Australia. In recent years, exports from other nations including the EU are growing as a result of conclusion of free trade agreements as well as increasing Japanese demand for unique meat products. In 2019, for example, although from a low level, imports of beef from the EU increased more than fivefold over 2018. .

The webinar is targeted to EU companies seeking to learn more about the specificities of the Japanese meat market.

Registration deadline: 22/06/2020

In 40 minutes from your desk, discover:

  • What the characteristics of the Japanese meat market are
  • Who the domestic key actors are
  • In which meat categories EU’s presence is strong
  • Potential sub-segments for EU SMEs
  • Tips to help your company enter the Japanese market

Programme:

  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Maths Lundin (Sweden Japan Consulting). 
Moderator: Gwenael Beauvais - Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office