This webinar on cross-cultural communication will not dwell on the popular assumptions about the cultural differences between Japan and Europe. Rather the aim to approach the matter of divergence from a fresh perspective by probing the differences in the underlying assumptions pertaining to the actual business challenges as experienced by European companies dealing with Japan and Japanese firms active in Europe. Integral to our approach is the inclusion of Japanese perceptions of the same kinds of business situations, whereby we probe the very contrasting Japanese perspectives on business communication. With the aid of conceptual tools and models we will suggest a variety of ways to navigate the essential communication challenges as experienced by European companies dealing with Japan.
The webinar is targeted to EU companies seeking a fresh perspective on cross-cultural communication.
Registration deadline: 03/03/2020
In 40 minutes from your desk, discover how to:
Speaker: Martin Glisby (Glisby & Associates).
Moderator: Gwenael Beauvais - Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office