19-03-2019 | 10:00 - 11:00

Are there distinctive styles of Japanese business communication?

Specifically, the webinar focuses on styles of business communication commonly used by managers in Japan, comparing these styles of communication to those commonly used by managers across Europe. The term ‘style’ comes from a Latin word stilus, meaning a ‘writing instrument’ or ‘pen’. Just as individuals vary in terms of their ‘style’ of handwriting, so individual managers in Europe and in Japan vary in terms of their preferred ‘styles’ of business communication. As with handwriting, these individual styles vary according to language, culture and communication purpose (audience). By emphasising both distinctive features of and similarities in styles of business communication commonly used in Japan and across Europe, this webinar gives practical examples and ‘plain spoken’ advice to managers in EU companies who wish to communicate effectively and develop productive relationships with Japanese business people and consumers. 

The webinar is targeted to EU companies seeking to do business in Japan and wishing to learn more about the difference in communication styles between Japan and Europe.

Registration deadline: 18/03/2019

In 40 minutes from your desk, discover how to:

  • Make first - and memorable - contact with business people and consumers in Japan
  • Move efficiently from ‘small talk’ to the formation of lasting business relationships in Japan 
  • Overall, and in practical terms, become more flexible and targeted in individual choices of business communication style


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Keith Jackson, SOAS University of London (UK) and Kobe University, Japan
Moderator: Gwenael Beauvais - Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

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