Webinar 135: Cross Cultural Issues: Overcoming mutual perceptions of distance and difference

05-03-19 | 10:00 h - 11:00 h

How can European SMEs both overcome and exploit mutual perceptions of distance and difference between European and Japanese business environments?

In contexts for international business and management, perceptions of ‘distance’ and ‘difference’ can appear as sources of high risk, threats to management control, and thus as obstacles to international business success. As illustrated in this webinar, distances between Europe and Japan can appear actual or perceived: e.g. ‘real’ in terms of geography and climate, and ‘psychological’ in terms of management thinking, consumer behaviour, and of business cultures generally. These differences and distances can appear ‘mutual’: i.e. relevant to both sides of Japanese-European trading relationships. This webinar gives practical examples and advice to managers in EU companies who wish to both overcome actual and perceived differences and distances between Europe and Japan and – where possible – exploit these differences and distances in pursuit of business success in Japan. 

The webinar is targeted to EU companies seeking to enter markets and do business successfully in Japan.

Registration deadline: 04/03/2019

In 40 minutes from your desk, discover how to:

  • Initiate contact with potential customers and business partners in Japan 
  • Identify and prepare for the ‘challenges’ associated with actual and perceived distances and differences between the business environments of Europe and Japan
  • Prepare – in practical terms – to overcome actual and perceived differences and distances between the business environments of Europe and Japan
  • Prepare – in practical terms – to exploit actual and perceived differences and distances between the business environments of Europe and Japan
  • Initiate practical steps towards gaining reliable return on long-term business investments in Japan

Programme:

  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Keith Jackson, SOAS University of London (UK) and Kobe University, Japan
Moderator: Gwenael Beauvais - Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office