The apparel industry in Japan is similar to the apparel industry in Europe and the United States in many aspects, such as its size (third biggest market in the world), SCM system, and fast fashion growth. During this webinar, you will learn about the position of the Japanese textile industry and its own characteristics. Within the recent years, Japan has transferred a big part of its production function to Asia, and fast-fashion companies are currently occupying a central position on the Japanese clothing market. Special focus will be made on the promotion of advanced marketing designed to capture consumers’ needs, apparel's e-Commerce which has also been growing these past years, and the development of a new IoT fitting system.
The webinar is targeted to EU companies seeking to learn about the Japanese textile and clothing market and aiming to expand in Japan.
Registration deadline: 05/03/2018
What you will learn during this webinar?
In 40 minutes from your desk, you will discover:
Speaker: Yukio Satoh (Fenetre Partners). Mr Satoh is a marketing and research manager with over 20 years experience in marketing of automotive companies, and with over 10 years experience in industry consulting and research.
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office