18-03-2014 | 10:30 - 11:30 Brussels time

How important it is to understand the differences in management practices between Japan en Europe?

Takeo Fujisawa, cofounder of Honda Motor Company once said, “Japanese and American management practices are 95 % the same, and differ in all important respects.” Replace American with European and you see how important it is to understand the differences in management practices between Japan and Europe.  These 5 % are related to our fundamental values and they became painfully clear when stakes are high and when we are under pressure. The knowledge of different business practices and the cultural drivers behind these practices are needed more than ever as more and more people are directly in contact with their Japanese counterparts. And as the speed of business increases, there is little time to learn from the mistakes. Please join us at the webinar Effective Collaboration with the Japanese to learn what these 5% are and how you can cope with them more effectively.   A short abstract (max 10 lines) on WHY this knowledge is useful to have in order to work with/in Japan

The webinar is targeted to EU companies doing business with Japan and Europeans working in Japanese companies.

Registrations are open until the 14/03/2014 included.

What you will learn during this webinar?

In 40 minutes from your desk, you will learn:

  • What is culture and why it matters?
  • What are the essential 5% differences?
  • What are the essential culture drivers behind these 5%?
  • How can you best cope with the Japanese business practices?


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion


Speaker: Masako Kato, Senior Intercultural management consultant and Associate partner of itim international - KATO Masako

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

After Event Information


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