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24-11-2017 | 09:30 - 10:30

Why are so many business opportunities lost between Japanese and foreign companies?

Cooperation between Japan and European companies has to be further nurtured if these companies want to maximise their opportunities within the global economy. While many Japanese companies receive partnership opportunities from European companies, these are often declined due to internal struggles that challenge Japanese companies. SMEs in Japan often lack the resources necessary to develop or maintain partnerships with foreign companies. Such companies may not possess staff proficient in speaking or writing English, and are therefore, unable to effectively market themselves or communicate in English. Additionally, these companies may be too complacent to actively pursue or respond to international opportunities out of fear of not personally knowing or trusting the foreign company.
To solve these issues, which constitute a problem for both sides (EU and Japan) to interact, there are several solutions, like the ones offer by the Enterprise Europe Network. Beside these opportunities, there are also other private initiatives that are worth mentioning to support companies that would like to expand to Europe or other countries around the world.

To solve these issues, which constitute a problem for both sides (EU and Japan) to interact, there are several solutions, like the ones offer by the Enterprise Europe Network. Beside these opportunities, there are also other private initiatives that are worth mentioning to support companies that would like to expand to Europe or other countries around the world.

Registration deadline: 23/11/2017

What you will learn during this webinar?

In this webinar, we will cover the following:
• Opportunities and challenges for Japanese SMEs willing to do business with Europe
• Opportunities and challenges for EU SMEs willing to do business with Japan
• Case study (Medical Equipment Manufacturing Company) by using Trusted

Speaker: Fariza Abidova, CEO and Founder of Trusted Corporation
Moderator: Luca Escoffier, Project Manager, EU-Japan Technology Transfer Helpdesk
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

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