06-02-2020 | 10:30 - 11:30

The webinar is targeted to BEE NET (Building European Export Networks) Members


  • Introduction
  • Experts’ presentations
  • Q&A Session
  • Conclusion


  • Prof Chieko Nakabayashi who will present: All what you need to know when exporting EU luxury food to Japan
  • Yvan Van Eesbeek who will present: Potential benefits of the EU-Japan Economic Partnership Agreement (EPA) for EU exporters in that sector

What you will learn during this webinar?

In 30 minutes from your desk, discover how to export in Japan:

  • Size and Characteristics of Japanese Food Market
  • Consumer Behaviour for Premium Food
  • Market for Premium Food and Price Discrimination
  • Other Growing Markets for EU Food Products
  • Distribution Channels
  • Engineering and Redesigning EU Food Products – Portioning, Packaging and Labelling
  • Challenges and Opportunities for EU Food Products
  • Competition and Collaboration
  • Remarks on Export Process, Procedures and Planning

In 30 minutes from your desk, discover potential EPA benefits for EU exporters:

  • Major trade flows
  • Market access opportunities per sector
  • Geographical Indications
  • Rules of Origin
  • Information Sources

Moderator:  Eivilte Kandrataviciute from the EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

Webinar recording

The recording of the webinar is available here