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This presentation provides a brief introduction to the major elements that have shaped Japanese culture over the course of its long and rich history. In particular, this presentation shall examine: 1) The importance of understanding and respecting Japanese culture during business dealings with the Japanese, 2) Key facts about Japan and how they impact upon Japanese culture, and 3) Important tips about the Japanese mentality and Japanese perceptions of the rest of the world.
Olivier Van Beneden is a Brussels-based consultant and co-founder of Japan Consulting Office (JCO) an organisation which offers considerable expertise both in the Japanese market and in Japan’s unique cultural and business environment. Olivier has substantial knowledge of both of the challenges of the Japanese market and of what EU SMEs must do in order to succeed in Japan.
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
