e-News May 2014

Dear Eubusinessinjapan.eu subscriber,

Welcome to the May edition of the eubusinessinjapan.eu newsletter! In this month’s issue you will find full, up to date information about all our new webpages, expert reports and e-learning videos which have been released this month. In addition, you will also find a list of our planned webinars for June. This month, we have released 7 new webpages, and 2 new expert reports, and in June we will be hosting 4 new webinars as part of our “About Japan” webinars series.

We hope that this information about the ongoing activities related to this exciting new project continues to be of interest to you, and we look forward to continuing to receive your comments and feedback as we this project continues to develop. We wish you every success with your prospective business venture with or in Japan! 

New Webpages Released in May

This month we have released 7 webpages. Although this is less than in April, this month’s selection covers a wide range of diverse Japanese sectors. Please have a look:

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Green Personal Transportation

Green Personal Transportation

Japan's high-tech car industry is pioneering electric vehicle use, installing charging points and attempting to set a new global standard. Japanese laws regarding car emission levels are different from the EU's and are not standardised, so it is important to ensure that your products meet both Japanese and EU emissions standards.

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Robotics

Robotics

Japan plays a leading role in the global robotics industry. This sector has seen an increase in both size and volume worldwide in recent years. In 2011, sales increased by 38% to 166,028 units, the highest level ever recorded in a single year. The total market value was estimated at USD 8.497 billion (662.8 billion yen), of which Japanese enterprises account for 50.2%. 

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Fossil Energy

Fossil Energy

According to data from the US Energy Information Administration (EIA), Japan is currently the second-largest importer of fossil fuels in the world. Japan is now the world’s largest importer of liquefied natural gas, and the third largest importer of oil, behind the United States and China. It is clear that Japan is a significant consumer and importer of fossil fuels. 

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Renewable Energy

Renewable Energy

Japan is one of the most advanced innovators in renewable and new energy technology, undertaking huge amounts of research and development in these areas. In addition to the newly-introduced feed-in tariffs system for solar, wind power and other renewable energy forms, the Japanese government has created further subsidy mechanisms for green energy such as loans, investment grants and tax reductions.

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Smart Grid

Smart Grid

Japan has been a world leader in smart grid investment since the 1990s, when it invested over $100 billion in smart grid projects over the course of the decade. As a result of this period of heavy investment and changes, the country is currently focusing mainly on “last mile” smart grid investment, such as domestic smart grid use, bringing solar power to the home, for instance. 

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Hotels

Hotels

In 2013, over 10 million tourists visited Japan. Historically, the country has had an economically weak hotel sector which has not reached the levels expected of the world’s third largest economy. In recent years, the sector has grown after undergoing a major recovery following the damage endured during the 2011 earthquake and tsunami.

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Restaurants & Catering

Restaurants & Catering

Japan’s food industry is closely related to its economy, following the difficult year of 2011, a stable increase was noted in 2012 particularly in the casual quick service restaurants and high-end establishments. Changing habits are reflected in the decrease of traditional, family-run restaurants, which are steadily being replaced by new chain restaurants.

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New Reports Released in May

This month we have released another 2 Expert reports, complementing our webinar releases in May as well as this month’s online content (see above). As always, these reports have been researched and written by carefully selected independent experts:

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Report: Business Opportunities in Japan’s Service Economy

Report: Business Opportunities in Japan’s Service Economy

This comprehensive report documents the evolution of Japan’s service sector, from Keiretsu dominance (Japanese conglomerates) to the proliferation of SMEs, with consideration for the transformation of the Japanese industrial structure. The latest policy developments and future growth perspectives are described in-depth, providing an invaluable insight into the opportunities for European companies in this sector.

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Report: Renewable Energies in Japan

Report: Renewable Energies in Japan

This report provides a comprehensive analysis of the renewable energy market in Japan and business opportunities in this sector. It focuses on four types of new Renewable Energies that offer promising perspectives in Japan; solar, wind, geothermal and marine energy. It explains that the changes in the Japanese government’s attitude towards renewable energy since the Fukushima disaster, as it started to ease restrictions and promote wind, solar and geothermal energies, resulted in the booming renewable energy industry as a whole.

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Upcoming “About Japan” Webinars in June

This month we have decided to include a list of next month’s webinars in our newsletter. As you can see, next month’s webinars will cover a wide variety of useful and interesting topics, which are highly relevant to EU SMEs interested in the Japanese market.

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Webinar 15: Human Resources in Japan

Knowledge of labour law is simply essential to the success and sustainability of your business activities in Japan.  Complying with legal requirements related to human resources matters will ensure legal certainty for your business activities and for your employees in the workplace and help you make sure that basic requirements are met in order to avoid litigation.

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Webinar 16: Nanomedicine Market in Japan

The Japanese pharmaceutical market is seeing more and more foreign entrants. There are usually many factors that together will determine the most suitable entry strategy for a foreign company. Although the choices for market entry may be similar to those for other countries, the implications of each choice can be quite different in Japan and it is therefore important to fully understand the legal aspects of each entry option.

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Webinar 17: ICT Sector in Japan

The Japanese Information and Communication Technology industry is 'immense' in many aspects. Given the huge market size and recent slow growth, it can easily be considered “mature” and not so interesting for new market entrants. But under the surface we detect slow but steady changes that are taking place, advances in technical applications, and the continuous introduction of cutting edge technology. And these slow but steady changes offer opportunities to any company that brings value to the table.

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Webinar 18: Investing in Japan

Through this presentation, we will attempt to provide you with an understanding of why Japan is becoming an increasingly foreign investment-friendly place and of how this is translating into the implementation of various policy incentive schemes which you can benefit from as a foreign investor. We will also review how the Japan External Trade Organization (JETRO) can provide you with extensive assistance throughout your investment process in Japan.

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