e-News July 2014

Dear Subscriber,

Welcome to the July 2014 edition of the eubusinessinjapan.eu e-newsletter. As always, in this month’s issue you will find a complete list of all webpages and expert reports which have been released on www.eubusinessinjapan.eu this month. We hope that this information continues to be of interest to you, and we look forward to your continued participation in this new project!

Kind regards,

The EuBusinessinJapan team.

New Webpages Released in July

This month, we have released 4 webpages. To access them, please click on the following links:

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Negotiation Process

Negotiation Process

Because of a wide range of historical, geographical and social factors, the decision-making process Japan is a much more group-oriented activity than in Europe. However with the right knowledge and appreciation of the Japanese negotiation process, there is no reason why this should be an obstacle or deterrent EU SMEs investing in Japan.

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Music

Music

In Japan, domestic music makes up a majority of this market, but Japanese consumers are also known for enjoying Western music, since Japanese artists often fuse traditional and western music to create hybrid styles such as J-Pop and some modern variations of Enka. This page shall provide you with an overview of some recent developments within the Japanese music sector.

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Cosmetics & Perfumes

Cosmetics & Perfumes

Japan’s cosmetics market is widely regarded as one of the most sophisticated and competitive markets worldwide, with over 1000 cosmetics companies – both foreign and domestic – operating in japan. To find out more about this dynamic and potentially highly lucrative market, please click here.

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Jewellery

Jewellery

The Japanese jewellery market is unique and Japanese jewellery fashion is highly regarded all over the world. To find out more about this highly competitive market, please click on the link below.

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New e-Learning Resources Released in July

The following e-learning videos – each of which provides important insights for successfully conducting business in Japan – have been released in July. To watch these presentations, please click on the links below:

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Presentation: The Realities of Business in Japan

Presentation: The Realities of Business in Japan

This presentation will outline and explain the various distribution channels which are available to you for your business venture in or with Japan. By the end of this presentation you will be familiar with the existing distribution channels in Japan. You will also be able to assess the differences which companies and their staff might face in exporting to or doing business with Japan. Finally, you will also be familiar with the latest changes Japan’s distribution channels.

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Presentation: Changes in Japanese Business Culture

Presentation: Changes in Japanese Business Culture

About the Presentation

This presentation provides an overview of recent trends and changes in Japan's business culture. It will address among other things: 1) The concept of Keiretsu and its role in Japanese business culture, 2) The current state of gender equality in Japan and how this may affect your relations with potential Japanese business partners, 3) The Japanese lifetime employment system and how this practice is increasingly being replaced by temporary contracts, and finally 4) Present and future challenges for Japan’s business culture.

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Pharmaceuticals

Presentation: My Three Recommendations

About the Presentation

In this presentation, you will watch and listen to six video presentations from companies which are successfully doing business with Japan. They will each share their individual insights about how to maximise the chances of success of your prospective business venture with the Japanese.

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