The wide range of potential benefits to be gained from doing business with or in Japan can perhaps be best demonstrated by the considerable global popularity of Japanese culture. The widespread popularity of Japanese TV, cinema, food, theatre, literature, and fashion are just a few examples of how Japanese culture has captured the imagination of European and Western consumers for decades. This page aims to provide you with some information on the "Cool Japan" project, a government-lead strategy to promote and sustain the international popularity and appeal of Japanese culture.
How can European SMEs in tourism retail and distribution business compete with global OTAs?Today more and more tourism sales and marketing are done online and a handful of global Online Travel
What are the opportunities for the EU SMEs interested in the Japanese Outbound Tourism flows? This webinar will provide information on the Japanese Outbound Tourism flows, focusing on the most recent
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.