The cross-cultural issues inherent in establishing a business in Japan represent one of the greatest concerns and challenges currently facing European companies seeking to enter the Japanese market.
This section contains information on cross-cultural insights and clarifications to serve as a first step in guiding you towards understanding Japanese culture and society, as a good understanding of these concepts is crucial for successfully conducting business in Japan.
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
This support is available for EU companies only. Please note that the validation process may take up to a couple of days and will be confirmed to you by email.
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.