— Latest update: August 2022 —
If you are targeting a Japanese company, it is essential to have a thorough understanding of the business model so that you can adapt your approach accordingly. You will have to understand the pillars on which the Japanese economic model is built, the different types of Japanese companies, the Japanese definition of an SME and, finally, the psychology of the Japanese SME itself. You will find an overview of this information, together with some useful links, below.
Which consumer groups are the most relevant in the Japanese market, which attitudes to they have and what is their preferred way of consumption?This webinar provides an overview of the current
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.