— Latest update: August 2022 —
If you are targeting a Japanese company, it is essential to have a thorough understanding of the business model so that you can adapt your approach accordingly. You will have to understand the pillars on which the Japanese economic model is built, the different types of Japanese companies, the Japanese definition of an SME and, finally, the psychology of the Japanese SME itself. You will find an overview of this information, together with some useful links, below.
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
This support is available for EU companies only. Please note that the validation process may take up to a couple of days and will be confirmed to you by email.
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.