It is often said that the customer is always right or even that the customer is king. The corresponding Japanese proverb says that the customer is God (in Japanese, “okyakusama wa kamisama desu”). In fact, even the word customer (kyakusama) expresses particular respect and veneration, as it means honoured guest. This section shall provide you with some information on what to expect from Japanese consumers as well as what they will expect from you!
Expatriate assignments in Japan: practical guidance towards helping EU-based small- and medium-sized enterprises (SMEs) avoid assignment failure and achieve assignment successHow can EU-based SMEs
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.