Webinar 57: Alcoholic Beverage Market in Japan

08-12-15 to 08-12-15 | 10:30 h - 11:30h GMT +1

What do I need to know about the Japanese alcoholic beverages market, in order to plan a successful market entry? 

The Japanese alcoholic beverages has some peculiarities which companies, interested in entering the Japanese market, should know about.  In order to plan a successful market entry the EU company should understand the specific regulations/legislation, the labelling/packaging requirements, the import procedures, the distribution channels, tariffs and taxes and issues when importing alcoholic beverages in Japan.  The webinar will explore all of the above as well as provide an overview of the alcoholic beverage market and give advice on market entry strategies.

The webinar is targeted at EU companies seeking to prospect the Japanese alcoholic beverages market.

What you will learn during this webinar?

In 40 minutes from your desk, discover more about:

  • regulation and legislation, EU- Japan FTA negotiations
  • labeling and packaging
  • import procedures
  • distribution channels
  • tariffs and taxes
  • market information and trends
  • issues when importing alcoholic beverages
  • key factors for a successful market entry
  • list of ministries, agencies, associations, trade fairs 


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Elsje Verhulst, MBA, CEO, E. L. Consulting & Trading Co. Ltd - VERHULST Els
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office