Webinar 47: Sogo Shosha & Potential Pathways into the Japanese Market

16-06-15 to 16-06-15 | 10:30 h - 11:30h GMT +1

What is required in order to trade with Japan and how can this be sustained?

This webinar will explain different methods of entering the Japanese market through Japan’s unique "Sogo Shosha" traders, which handle all sorts of products from aircraft to noodles and more. It will serve as a first step and door-opener for those venturing for the first time into the Japanese market, which is still lucrative and which values quality and craftsmanship. It will also be useful for those seeking to expand their current Asian business via Sogo Shosha channels. Through participating in this webinar, you will unravel the complexities of Japanese and Asian markets, learning more about different entry options and how to overcome different issues.

This webinar is targeted at EU companies seeking to learn more about Sogo Shosha and how they can be used to access the Japanese market.

What you will learn during this webinar?

In 40 minutes from your desk, discover:

  • Introduction to Sogo Shosha 
  • Current status of Sogo Shosha in Japan 
  • Advantages of expanding into Japan via Sogo Shosha channels
  • Current and future opportunities for EU companies in the Japanese market using Sogo Shosha


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Kosei Kada, 
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office