Webinar 46: How To Be Successful In Japan’s Machinery Industry

09-06-15 to 09-06-15 | 10:30 h - 11:30h GMT +1

What are the entry barriers to Japan’s machinery industry and how should they be dealt with?

There are several entry barriers for foreign companies entering into Japan’s machinery industry. Some of them might be considered to be excessive such as extremely high quality requirements. Particular sales activites, habits and distribution channel exist as well. But, the more you understand these barriers and the correct ways managing them, the more successful you will be in Japan’s machinery industry. This webinar will inform foreign companies of Japan's typical entry barriers and the effective ways of dealing with them.

This webinar is targeted at: EU companies seeking to enter into Japan’s machinery industry or find business partners in this market.

What will you learn during this webinar?

In 40 minutes from your desk, discover:

  • The recent market situation of Japan's machinery industry.
  • The main barriers to Japan's machinery industry.
  • Effective ways and tips to deal with these barriers.
  • Case studies.


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Masa Tokeshi
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office