Webinar 38: Pet Market in Japan

14-04-15 to 14-04-15 | 10:30 h - 11:30h GMT +1

Where are the business opportunities for those who want to enter into Japan’s Pet Market?

Japan’s Pet Market has been growing since 1950s thanks to high economic growth. However, this market has shown a tendency to mature in recent years. This is mainly due to slow growth in Japan's dog and cat population and some external environmental factors such as the trend towards cheaper yen, the rising material cost for pet foods, and the increasing budget-mindedness of Japanese consumers. Under the current situation, many critics predict that the Japanese Pet Market will not significantly expand in future. However, by breaking down the overall market and then analysing in detail individual market categories, we can see that some growing market categories actually do exist. This webinar evaluates the current situation and identifies business opportunities within the market including information on the market’s ABC (market size, share, competitors, regulation etc.) For those who want to enter the market, this will will provide introductory and practical knowledge.

This webinar is targeted at EU companies seeking to enter into the Japanese Pet Market, or find business partners within this market.

What you will learn during this webinar?

In 40 minutes from your desk, discover:

  • The Industry structure of the Pet Market
  • Key trends of the Pet Market
  • Must visit trade shows in Japan’s Pet Industry
  • Growing awareness of the Pet-related Market in Japan


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Masa Tokeshi, Account Manager, Fenetre Partners, LLC 
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office