How should I approach the Japanese market for semiconductor products and supplies?
Separating competitors from potential partners and customers
You have a good semiconductor-related product, a very competitive product. Your challenge is to introduce it into the Japanese market.
There are two major questions which you will need to answer:
Which distribution system will I use? (own subsidiary, agent-assisted direct sales, semiconductor/equipment distributor)
Which companies are my target customer, potential partner or competitor?
The answer to question 1 is to be found both in the nature of the product you are offering (requiring a focussed marketing approach or a diffuse approach) and the level of control with which you and your company are most at ease.
The answer to question 2 is much more complicated. In Japan relations between companies are not always clear and objectives not always obvious. It might turn out that your most-feared competitor is your best potential business partner … or the way around.
The webinar is targeted at EU companies seeking to sell semiconductor-related products to the Japanese market. Most of the examples will be related to “intermediate output of the semiconductor industry” rather than to manufacturing equipment or basic materials.
Registrations are open until the 03/10/2014 included.
What you will learn during this webinar?
In 40 minutes from your desk, discover how to:
- which distribution system to choose
- who the main Japanese players are in the semiconductor industry
- where to find updated information
- Expert’s presentation
- Q&A Session
Speaker: Dirk VAN EESTER, Founder & CEO, D-VECS - VAN EESTER Dirk
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office