This presentation will explain how to understand and meet the quality expectations of Japanese clients and business partners. By the end of this seminar you will have learned 1) the basics of Japanese quality requirements and how this will impact upon your business venture with or in Japan, and 2) how to respond adequately to claims by Japanese clients.
Olivier Van Beneden is a Brussels-based consultant and co-founder of Japan Consulting Office (JCO) an organisation which offers considerable expertise both in the Japanese market and in Japan’s unique cultural and business environment. Olivier has substantial knowledge of both of the challenges of the Japanese market and of what EU SMEs must do in order to succeed in Japan.
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