Cool Japan

The wide range of potential benefits to be gained from doing business with or in Japan can perhaps be best demonstrated by the considerable global popularity of Japanese culture. The widespread popularity of Japanese TV, cinema, food, theatre, literature and fashion are just a few examples of how Japanese culture has captured the imagination of European and Western consumers for decades. This page aims to provide you with some information on the “Cool Japan” project, a government-lead strategy to promote and sustain the international popularity and appeal of Japanese culture.

Table of Contents

  • Background
  • Objectives
  • Projects